Enunciating the Art and Science involved in sending effective messages to maintain engaged app users
By: Priya
Utilizing Push Notifications – Enunciating the Art and Science involved in sending effective messages to maintain engaged app users
In today’s world of overflowing app stores, with new options emerging on a daily basis, it is essential that developers engage their users to be successful with their mobile apps. At Code Calibre, we know that user retention matters most – this is where push notifications enter the picture. Essentially, push notifications are those short messages that appear on your phone’s screen from an app you downloaded. When used in a strategic manner, they can prove to be a very strong asset for you in order to make users remember your app, make some publicity for new features, or drive user engagement at the end of the day.
Using push notifications has a lot of advantages as some users may have downloaded an application but forget about it. How to remind people about an app, especially when they become idle at times they are the best options. Push notifications are used in making this decision in particular.
1. Boosting the involvement of the user: If your application sends notifications at the right time, users will come back to it and leave with it. I mean just like a reminder on a day out from a friend.
2. Improved Brand Recognition: Getting out the word about your brand turns your app into a local store. It means something like this favorite store you have; you are constantly reminded so as not to miss upcoming sales or for example, the latest products.
3. Push notifications can be used to promote special offers, discounts, or new features within your app, potentially leading to more purchases or desired user actions. Literally, it could be thought of as a notification of a limited-time sale in your favorite store.
4. A great way to make sure users are updated on important changes to the application, new information, or bug fixes is to deliver informative notifications through it. Most people would be excited, for example, if they received such notifications from their banks concerning some innovative features just introduced for easier management of their accounts as was the case in banks which came up with text banking.
It is Important to Use Push Notifications Properly Push Notifications have numerous advantages but they should be handled with care. Looking at it in a different way can be devastating when users find messages that are not necessary being sent to them.
Here are a few tips on how to create useful push notifications that will attract more attention and contribute to the growth of your business -:
A. Make sure It’s understood easily: People don’t have time, be brief. Notification messages need to be brief and clear for easy understanding. Concentrate on value proposition; what benefit does the user get by clicking on the notification?
B. Personalization is key: Customize notifications where you can. You could use someone’s name, send notifications based on how they’ve used your app before, or divide your user base into segments for certain offers.
C. The significance of timing when sending notifications can significantly affect their effectiveness. Avoid sending users alerts at the wrong times. We can use Code Calibre to determine the best time for reaching out to your specific targets.
D. Try to make your notifications actionable, don’t just throw messages that do not mean anything to the user. Your alerts must have a clear direction in terms of what response can be generated from them. This may include phrases such as “Shop Now”, “Learn More” or “Click to Claim Your Prize” for instance.
E. Don’t swamp your users with tons of notifications. Develop a smart notification strategy that strikes a balance between informing your users and respecting their time and attention.
Code Caliber: Your Ally in Effective Push Notifications Code Caliber recognizes the influence push notifications have on mobile phones and would be able to aid in making them work for you without causing any user discomfort.
Get in touch with us today for the following:
Coming up with a Push Notification Strategy – Together we will decide what you want to achieve and which demographic group should be targeted and outline methods of sending useful and well-timed messages.
Creating Irresistible Notification Messages: We’ll support you in writing messages that are clear, brief, and prompt action from users. A/B Testing and Optimization: With user data and response rates in mind, we will assist in testing diverse notification approaches and optimizing your strategy for the most effectiveness.
Push notifications can play a crucial role in maintaining the interest of your mobile app audience and ensuring successful outcomes are achieved. When employed judiciously, they ensure the competitiveness of your app in the market and its continued use by customers by enhancing clarity in communication and benefits to the user.
Code Calibre invites you to allow us to work with you in developing successful push notification strategies that can unleash the full potential of your applications!
