Ricci Kapricci Halsted

Incorporated in 2013, Ricci Kapricci is a family salon and offers high-grade grooming and beauty services at three different locations in Chicago. Their services are Haircut, Treatment, Hair Color, Makeup, Extensions, SPA, and Hairstyling. They are friendly for people of all age-groups and sexes. With their experienced hair stylists and allied professionals, they help people enhance their look.

Since their inception, they have been doing their best in their geographical presence. To serve their customers better and offer hassle-free experience, they brought their salon on the internet. From seat booking to being available before their customers, they had nothing as per their expectations from their online presence. We, Code Calibre, helped them improve their visibility & ranking on search engines and increase traffic to their salon website.

TARGETED COUNTRY : USA with a focus on Halsted and Chicago

Our Objective:

Website audit – Our SEO experts analyzed their website for different aspects, such as website structures, text & images, use of keywords in the content body, etc. It assisted us to get a clear SEO picture of the website.

Keyword selection and expansion –We did a sound study on industry-oriented keywords and found out what keywords are being used by competitors. It helped us finalize a list of relevant keywords and plan our SEO strategies for both – on-page and off-page optimization jobs.

Content creation and optimization – We refreshed the existing content and optimized them for the selected keywords. Further, we did blog posts, article submissions, allied off-page activities with high-quality content pieces.